You know the business. They have a stellar reputation and years of experience, but their Facebook page is a ghost town with a handful of followers and posts from six months ago.
This is the exact profile of client we built this strategy for: the established, readily-niched service provider who has zero capacity for content creation.
For them, we developed a focused, four-part Facebook framework. The result? We consistently generated over 1 million impressions in less than a month, with minimal ad spend, by leveraging assets they already had and ones we could easily find online.
(And a quick, slightly ironic note: As a newly rebranded agency, our own Facebook page is in its quiet phase. We've been focused on client work and are now applying this exact strategy to our own page. We'll document the real-time results in a future post also.)
Strategic Repurposing (Theirs & Ours): We became content archaeologists. We dug into their existing assets: past project photos, client testimonials, old website copy. But we didn't stop there. We also repurposed relevant content from online industry sources, adding their own expert commentary and local spin to create immediate value without starting from scratch.
Value-Driven Posts: We moved beyond "We're open!" to "Here's how to prevent a clogged drain" or "A recent industry study highlighted this common mistake to here's our local take." This positioned them as connected, helpful experts.
Relentless Engagement: For the first two weeks, we responded to every comment within an hour and proactively engaged in local community groups. This told the algorithm the page was active and worth promoting.
Minimal Ad Spend as Kindling: We used $5-$10 daily boosts on top-performing organic posts. This paid distribution supercharged the engagement, creating a powerful snowball effect with the algorithm.
Not every business owner can create content the same way. This guide is built for three distinct paths. Your first step is to choose yours.
This guide is designed for three archetypes. Choose your path:
Path A: The Reposter (Minimal Production)
You have a portfolio of past work but no time for production. Master the art of the value-add repost. We’ll show you how to take a simple project photo or an online article and, with a caption that adds your expert insight or a client story, transform it into a high-value post that builds trust, no video required.
Path B: The On-Camera Personality
You’re comfortable on camera and know your personality is your superpower. This path focuses on building connection by being the face of your content. We provide the framework for short, impactful videos, think 60-second tips reacting to an industry trend or behind-the-scenes glimpses that make your audience feel like they know you.
Path C: The Visual Storyteller
You prefer to let your work do the talking, but powerfully. This path teaches you how to use visuals, AI tools, and compelling copy to tell stories without being on camera. We’ll guide you through creating carousel posts that explain a process or curate online insights, using AI to generate unique graphics that frame your perspective.
For one client: a local cleaner following "Path A", this approach enabled them to achieve their Facebook monetization goals. By repurposing their own work and relevant industry content over three weeks, we built up an engaged audience ready to act. While every business has unique objectives, we advise and support clients in expanding their offerings; for example, Tamika's Spa Business Book leveraged new engagement to drive sales beyond their core services, all with a consistent, strategic plan.
The post announcing the guide, linked to a simple landing page, converted his new, highly-engaged audience into leads and sales, directly monetizing the massive reach we had built.
This is the end goal: not just impressions, but impact.
This is the framework we use for our clients. Ready to choose your path and activate your presence? Full Guide will be availablefor purchase soon!
Is your business's online presence quieter than it should be? Jewel Medium specializes in building actionable, results-driven social media strategies for service providers. Let's make your page roar. Learn more at www.jewelmedium.com.