When Tamika Baghaloo, author of The Ultimate Spa Blueprint and founder of Akimat Wellness, first came to us, she had a powerful mission but a muted online presence. Her business was housed on a generic booking platform template. It functioned, but it didn’t feel like Akimat. It didn’t reflect the depth of Tamika’s expertise or the transformative serenity she offers her clients.
She wasn’t just looking for a marketing refresh; she was ready to build a legacy. Our mission was to translate the soul of Akimat Wellness into a digital ecosystem that was as intuitive, nurturing, and results-driven as her services.
The old site was a transactional dead-end. It was a place to book a massage, not to begin a wellness journey. This created three core problems:
No Brand Authority: Tamika’s unique voice and proven methods from The Ultimate Spa Blueprint were lost in a sea of generic spa imagery.
Client Inconvenience: Clients were forced onto third-party platforms, breaking the sense of exclusive care and creating a fragmented experience.
Short-Term Relationships: The business model was built on one-off bookings, missing the opportunity for deeper, more profitable long-term client relationships.
Our strategy was to move Akimat from a service you book to a community you belong to.
1. Content & Rebranding: Telling the "Why"
We began by rediscovering the heart of the brand. We developed a new visual identity with a serene, earthy color palette and photography that felt like a deep breath. The content shifted from just listing services to educating and empowering. Blog posts and social media content now reflect Tamika’s philosophy, establishing her as a trusted authority, not just a service provider.
2. The book: A Tangible Touchpoint of Expertise
We designed the cover for The Ultimate Spa Blueprint to be a beautiful, premium extension of the new brand. This wasn't just an book; it was a lead magnet that demonstrated Tamika’s value, building trust and expanding her brand.
3. The Digital Hub: A Website & App for Modern Convenience
We replaced the generic template with a custom, elegant website that immerses visitors in the Akimat experience. But we didn’t stop there. Understanding the need for seamless access, we developed a dedicated client app. Now, clients can book appointments, manage their membership, and access exclusive wellness content directly from their phones, fostering a constant, supportive connection.
4. The Membership Model: Fostering Lifelong Wellness
The most transformative step was introducing a profitable membership model. We helped design tiered membership levels that offer clients recurring services, exclusive discounts, and members-only content. This shifted the business from unpredictable one-time bookings to a stable, recurring revenue stream. More importantly, it transformed clients from occasional visitors into dedicated wellness advocates, dramatically extending their lifetime value and strengthening the community.
The new Akimat Wellness isn't just a new look; it's a new business model.
Increased Authority: Website traffic and time-on-site have significantly increased, with google search becoming a major source of new lead generation.
Enhanced Client Loyalty: The membership model has seen a rapid uptake, creating a core community of recurring clients and providing predictable monthly revenue.
Seamless Experience: The integrated website and app have reduced booking friction and increased client satisfaction, with feedback highlighting the professional and convenient new system.
Longer Buying Cycle: Clients are now engaged in a continuous relationship, moving from a single booking to a long-term wellness journey with Akimat at the center.
Working with Tamika was a powerful reminder of what we built Jewel Medium to do. It wasn’t about pushing a product; it was about partnering with a mission we believe in—the mission of nurturing wellness and community.
Seeing Akimat’s digital presence become a true reflection of its founder’s passion is why we do this work. We didn't just design a website; we built a digital home for a community to thrive. We helped transform a talented practitioner’s vision into a sustainable, impactful business.
This is the core of what we value: using strategy and design not just to sell, but to serve.
Jewel Medium partners with visionary founders to build digital ecosystems that drive growth and foster community. Ready to transform your online presence? Let’s begin at www.jewelmedium.com.